TRIFECTA, LLC shall also be referred to as “trifecta, @trifectasf (Facebook, Twitter, and Instagram) “us,”, “TRIFECTA, LLC”, or “our.” 

Last Updated: June 25,, 2019 

We are in compliance with the U.S. Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of Personal Data. 

TIP: Email in order to opt in and out of TRIFECTA, LLC communications. 

TRIFECTA, LLC Services. 

Welcome to TRIFECTA, LLC! We are an event and ticketing platform dedicated to bringing the world together through live experiences. Through our platform, mobile apps and services, we enable people all over the world to create, discover, share and rsvp for events. 

TRIFECTA, LLC’s products, features and offerings are available (a) online through various TRIFECTA, LLC properties including without limitation, TRIFECTA, TRIFECTA Community, TRIFECTA Music, TRIFECTA Venue, Lanyrd, Rally, , TRIFECTA (“Site(s)”); (b) off platform, including without limitation, RFID, entry management, sponsorship and marketing or distribution services; and (c) through mobile applications, webpages, application programming interfaces, and subdomains (“Applications”). (a), (b), and (c) are collectively referred to as “TRIFECTA Properties” or our “Services”. 

Who’s Who

When this Privacy Policy uses the term “Members” we mean creators using the Services to create events for consumers using our Services (a) to consume information about, or attend, events (“Consumers”), or (b) for any other reason. Organizers, Consumers and third parties using our Services are all referred to in these Terms collectively as “Users”, “you” or “your”. 

TRIFECTA, LLC is a California corporation with its principal place of business at 1090 Sunnyvale – Saratoga, Sunnyvale, CA 94087, (“TRIFECTA,” “us,” “we” or “our”). TRIFECTA, LLC is the responsible party with respect to Personal Data (defined below) collected through the Services. If you have any questions or concerns at any time, please do not hesitate to contact us at the address above or by contacting us at 

This Policy describes how we treat personal information we collect both online and offline. This includes on our website and in our apps. It also includes information collected at the door while selling tickets or in phone or email instructions you have with us. Our Privacy Notice has been designated with you in mind. How the notice applies to you will depend on the way in which you interact with us. For instance, if you:

1. Purchase a ticket from us, we will use your information to fulfil our obligations to you in delivering that service, and, where permitted, keep you up to date about other events that may be of interest to you; and
2. When you browse our sites, we use cookies to tailor your experience and hopefully provide you with seamless experience.

What Information We Have & Where We Get It 

We collect and store different types of information about you when you create an account, buy tickets, contact us, and use our websites, apps, and social media. 

Contact and billing information. When you create an account, buy a ticket or have a ticket transferred to you by a friend, we will collect your contact and billing information, such as your name, street address, zip code, email, phone number and credit card number. 

Information you post. We collect information you post in a public space on our website or on a third-party social media site. 

Demographic information. We might collect information like your age range, race, or gender, or information about the events you like or products you buy. We might collect this as part of a survey, for example. 

Accessibility Information. We may collect details of your health requirements if you have accessibility requirements when attending events. 

Other information. If you use our website or apps, we may collect information about the browser and device you’re using, your IP address, your location, the site you came from, the site you visit when you leave us, and how you used or didn’t use our site or app. We may collect this using technology such as GPS and Wi-Fi. 

We collect information in different ways. 

We collect information directly from you. For example, if you buy tickets or register for a promotion. We also collect information if you post a comment on our websites or ask us a question. 

We collect information from you passively. We use tracking tools like browser cookies and web beacons. We also collect information from our apps. 

We get information about you from third parties. For example, if you use a social media feature within our websites or apps or post to a social media platform, the social media site will give us some information about you. 

How We Use Your Information & Why 

We collect and use your information for lots of reasons such as helping you get into the shows you love, sharing news, for marketing and as otherwise required by law. 

We use the information to provide you with products and services. We use your information to process your order and provide you with customer support. This includes sending you emails about your account or a ticket purchase. We might also contact you about this policy or our website terms.  

We use the information to respond to your requests or questions. For example, we might use your information to confirm your registration for an event or contest. You may give us your friend’s information, for example via our referral service to tell a friend about our website or to purchase a gift card. We will only use your friend’s information to provide services you requested. Your friend may contact us at to ask us to delete their information. 

We use the information to improve our products and services. We might use your information to customize your experience with us. This could include displaying content based upon your preferences. 

We may use your information to make our website and products better. We may combine information we get from you with information about you we get from third parties. 

We use information for security purposes. We use information to protect our company, our customers, or our websites. This includes to detect or prevent unlawful behavior. 

We use information for marketing purposes. For example, we might send you information about special promotions or offers. We might also tell you about new features or products. These might be our own offers or products, or third-party offers or products we think you might find interesting. Or, for example, if you buy tickets from us we’ll enroll you in our newsletter. 

We may also use push notifications on our mobile apps. We may use push notifications and your location information in our apps to send you alerts regarding local events. 

We use information as otherwise permitted by law or as we may notify you. We keep your information as long as it is necessary or relevant for our business. We also keep information to resolve disputes, enforce our agreements and otherwise required by law. 

Who We Share Your Data With & Why 

We may share your information with the event providers as well as other third parties associated with the service provided. 

We will share information within the Live Nation family of companies. This may includeTrifecta and other venues. 

We will share information with third parties who perform services on our behalf. For example, we share information with vendors who help us manage our IT infrastructure or who fulfill your purchases. Some vendors may be located outside of the United States. 

We will share information with our business partners. This includes a third party who provides an event such as the artist, promoter or team, or sponsors an event, or who operates a venue where we hold events. Our partners use the information we give them as described in their privacy policies, which may include sending you marketing communications. You should read those policies to learn how they treat your information. 

We will share information with third parties who sell products or services to you. We will disclose your information to a ticket buyer or seller for order fulfillment purposes if you buy or sell tickets via our resale platform, or with a third party who provides you with ticket insurance or merchandise. 

We may share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may also share information if a government agency or investigatory body requests it. Or, we might also share information when we are investigating potential fraud. 

We may share information with any successor to all or part of our business. For example, if part of our business is sold we may give our customer list as part of that transaction. 

We may share your information for reasons not described in this policy. We will tell you before we do this. 

Your Choices & Rights 

Among other rights, you can choose whether to receive marketing from us. You also have the right to access the information we have about you. 

You can opt out of receiving our marketing emails. To stop receiving our promotional emails, please email . You can also change your preferences in your account. It may take about 30 days to process your request. Even if you opt out of getting marketing emails, we will still be sure to send you transactional messages. For example, we may still contact you about your orders. 

You can modify information you have given us. To correct or delete information or update account settings, log into your account and follow the instructions. We make changes as soon as we can. This information may stay in our backup files. If we cannot make the changes you want, we will let you know and explain why. If you contact us requesting access to your information, we will respond within 30 days. 

You can control tools on your mobile devices. For example, you can turn off the GPS locator or push notifications on your device. 

Your California Privacy Rights.If you live in California and have an established business relationship with us, you can email to request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year. 

Looking After Your Information 

We take steps to try to make you information is protected to delete it securely when we no longer need it. 

We use standard security measures. We have security measures in place to protect your information. The standard security measures we use will depend on the type of information collected. However, the Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe. If you think that an unauthorized account has been created using your name, contact us at the address below. 

We store information both in and outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your information to the United States. This site is subject to United States laws, which may not afford the same level of protection of those in your country. 

We may link to third party sites or services we don’t control. If you click on one of those links, you will be taken to websites we do not control. This policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. We are not responsible for these third party sites. Our site may also serve third-party content that contains their own cookies or tracking technologies. We do not control the use of those technologies. 

Contact Us 

If you have any questions about this Policy or other privacy concerns, you can email us at Please do not include your credit card number or other sensitive information in your email. You can also write us at: 

Trifecta, LLC Attention: Privacy Officer 1090 Sunnyvale-Saratoga Sunnyvale, CA 94087 

If you are not satisfied with our response, you can contact us at 

What we will do if there is an update to this policy. 

From time to time we may change our privacy practices. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates. 

© 2019 Trifecta, LLC. All rights reserved.